Squid Road

Timing gates and a crowd that thins out as it runs. Built fast to catch a moment in the market.

Where it came from

Built by me — Mohammad Oumari — and taken into testing with Homa, the hyper-casual publisher. The model was volume: build a mechanic quickly, put real user-acquisition spend behind it, and let the market decide within a couple of weeks.

Most prototypes do not survive that, and this one is here because the work is worth keeping, not because it became a hit. The footage is the ad creative as it actually ran — caption bar and all.