Chicken Shift

Objects fall, you shift the platform. Simple to read in a two-second ad, which was the point.

On Google Play

It shipped on Google Play, where the listing read:

Drag up and down to deform the chicken and shape it to fit the obstacles, while collecting stars.

It is no longer listed there.

Where it came from

Built by me — Mohammad Oumari — and taken into testing with Homa, the hyper-casual publisher. The model was volume: build a mechanic quickly, put real user-acquisition spend behind it, and let the market decide within a couple of weeks.

Most prototypes do not survive that, and this one is here because the work is worth keeping, not because it became a hit. The footage is the ad creative as it actually ran — caption bar and all.